Colliford Lake Park
MK service area: Audit, Strategy and Training
MK Associates was asked to support the marketing co-ordinator at Colliford Lake Park under the Unlocking Cornish Potential program. The objective of this project was to develop a strategic marketing platform to improve business performance.
To deliver on the objectives MK Associates firstly helped Colliford to conduct an audit on existing marketing activity. This involved completing a SWOT (strengths, weaknesses, opportunities and threats) analysis and environmental analysis. Hereafter, MK supported Colliford in developing and evaluating strategic alternatives for the business.
The outcome of this project was the production of a marketing activity framework which has contributed to a 51 percent increase in turnover in a 12 month period.