An MK marketing audit evaluates your entire marketing environment, including your marketing strategies, objectives and activities. It will identify problematic areas and offer dynamic solutions to improve marketing performance.
A marketing audit can include:
- Communications audit – analysing your organisation’s marketing communications mix. This includes, advertising, sales promotion, public relations and direct marketing.
- Organisational SWOT analysis – highlighting the strengths, weaknesses, opportunities and threats of your organisation’s internal and external business environment.
- PESTEL analysis – showing how political, economic, socio-demographic, technological, environmental and legal issues impact on your organisation’s ability to trade successfully
- Client analysis
- Market evaluation
- Competitor analysis
- Marketing’s 7P's evaluation – highlighting product, price, place, packaging, processes, physical attributes and people issues in your organisation’s infrastructure.
- Marketing strategy (planning) review
Are you failing to meet your sales targets or find new customers?
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